LOVELY DAY ADVENTURE COMPANY
From thought to form
Turning ideas into reality through creative-driven project management and content creation for high-visibility impact.
PROJECTS
How Can I help?
Idea
Partner to explore, discover, and shape concepts into creative visions from events to campaigns to media.
Intention
Apply a holistic approach to marketing strategies alongside thoughtful execution.
Impact
Turn initiatives and ideas into measurable growth, building stronger communities and sustainable content ecosystems.
Melanie provided exceptional assistance to the Todo o Nada team as our brand manager, social media expert, and marketing. Her innovative ideas and motivation resulted in an 800% increase in our social media. In addition to helping us recognize our value, Melanie was a pleasure to work with and consistently displayed a positive attitude and problem solving mindset.
Founder, Todo o Nada
Melanie supported Giant at Crankworx 2025 with on site social content that was strategic, creative, and human. She integrated seamlessly with our team, built trust quickly, and was reliable throughout the event. Her storytelling approach and fast project turnaround helped deliver high visibility content that captured both the energy of Crankworx and the values of the Giant brand."
Head of Global Marketing, Giant Bicycles
Melanie developed the brand identity, website, logo, and social media for Visit Grover Beach. The brand was a finalist in the Visit California Poppy Awards for Best Overall Destination Brand Identity and we appreciate Melanie's diligent, creative efforts.
Manager, City of Grover Beach
"Meaningful Marketing"
Purpose-Driven Marketing
Because marketing should stand for something. Every project begins with intention, aligning brand, message, and audience to create work that strengthens community and leaves a lasting impression.
Strategic Creativity
Because ideas alone are not enough. Creativity gains power when shaped by insight and strategy. Thoughtfully crafted concepts drive meaningful impact, not just attention.
Big Picture, Critical Details
Because vision without execution falls flat. I balance expansive thinking with meticulous attention to detail, guiding ideas from concept to completion with clarity and precision.
For the visionaries
About Lovely Day
Creator by nature. Vision-builder by trade.
I stepped into marketing because it lives at the intersection of creativity and strategy. It’s a way to make meaningful impact. The art of building something out of nothing.
True to my nature, I’m usually working on a DIY project or exploring in my van, chasing light and good views.
Based in sunny Southern California, available globally.
Xoxo, Melanie
Select Clients
Outdoor & Bicycle Industry
Giant Bicycles
Todo o Nada
Trail Co Inc
Verde Valley Bicycle Company
Los Angeles Dodgers
Liv Cycling
Backpackers.com
Surfrider
Trail Builder Magazine
Performance Bicycles
Tourism & Economic Development
Visit Grover Beach
Downtown San Luis Obispo
Visit San Luis Obispo
Atascadero Veterans Memorial
Hotel San Luis Obispo
Health & Wellness
UCLA Health
Mattel Children's Hospital
FEMA
Ventura County Behavioral Health
Sol Spa