LOVELY DAY ADVENTURE COMPANY
From thought to form
Turning ideas into reality through creative-driven project management and content creation for high-visibility impact.
PROJECTS
How Can I help?
Idea
Partner to explore, discover, and shape concepts into creative visions from events to campaigns to media.
Intention
Apply a holistic approach to marketing strategies alongside thoughtful execution.
Impact
Turn initiatives and ideas into measurable growth, building stronger communities and sustainable content ecosystems.
"Melanie supported Giant at Crankworx 2025 with on site social content that was strategic, creative, and human. She integrated seamlessly with our team, built trust quickly, and was reliable throughout the event. Her storytelling approach and fast project turnaround helped deliver high visibility content that captured both the energy of Crankworx and the values of the Giant brand."
Head of Global Marketing, Giant Bicycles
Working with Melanie was a breath of fresh air. She communicated and checked in frequently, asked all the right questions and took initiative to look for ways to optimize. She took feedback and ran with it, constantly asking how to ensure client satisfaction.
Manager, Visit San Luis Obispo
Lovely Day Adventure Company developed the website, logo, and social media for Visit Grover Beach. We appreciate their diligent, creative efforts to launch this new tourism brand—and garner statewide recognition—in a very competitive travel industry.
Marketing Manager, City of Grover Beach
Melanie is an outstanding problem solver who designs creative solutions to complex problems. She helps set strategic parameters and executes effortlessly within them. She is an asset to your team. I am better for having worked with Melanie and look forward to when I can do so again!
VP Marketing, UCLA Health
Melanie MacDowell provided exceptional assistance to the Todo o Nada team as our brand manager, social media expert, marketing, and tech lead. Her innovative ideas and motivation resulted in an 800% increase in our social media following. In addition to helping us recognize our value, Melanie was a pleasure to work with and consistently displayed a positive attitude and problem solving mindset.
Founder, Todo o Nada
We worked with Melanie developing strategy and systems for our multifaceted brand. Her creativity and systems-based approach allowed us to grow our social media presence. Her reports demonstrated our impact to our stakeholders and helped us grow revenue.
CEO, Downtown San Luis Obispo
"Meaningful Marketing"
Purpose-Driven Marketing
Because marketing should stand for something. Every project begins with intention, aligning brand, message, and audience to create work that strengthens community and leaves a lasting impression.
Strategic Creativity
Because ideas alone are not enough. Creativity gains power when shaped by insight and strategy. Thoughtfully crafted concepts drive meaningful impact, not just attention.
Big Picture, Critical Details
Because vision without execution falls flat. I balance expansive thinking with meticulous attention to detail, guiding ideas from concept to completion with clarity and precision.
For the visionaries
About Lovely Day
Creator by nature. Vision-builder by trade.
I stepped into marketing because it lives at the intersection of creativity and strategy. It’s a way to make meaningful impact. The art of building something out of nothing.
True to my nature, I’m usually working on a DIY project or exploring in my van, chasing light and good views.
Based in sunny Southern California, available globally.
Xoxo, Melanie
Select Clients
Outdoor & Bicycle Industry
Giant Bicycles
Todo o Nada
Trail Co Inc
Verde Valley Bicycle Company
Los Angeles Dodgers
Liv Cycling
Backpackers.com
Surfrider
Trail Builder Magazine
Performance Bicycles
Tourism & Economic Development
Visit Grover Beach
Downtown San Luis Obispo
Visit San Luis Obispo
Atascadero Veterans Memorial
Hotel San Luis Obispo
Health & Wellness
UCLA Health
Mattel Children's Hospital
FEMA
Ventura County Behavioral Health
Sol Spa